Guest Post: Like Music, Color Evokes Strong Emotions

BUNGALOO ART PROJECT MAKES
UNIVERSITY OF CALIFORNIA, BERKELEY’S CALTOPIA
EVEN GREENER
Students Lending a “Hand” Will Also
Help Erase Carbon Footprint

Research shows that, Like Music, Color Evokes Strong Emotions:
Caltopia is August 23 and 24, 2009



BERKELEY, CA., August 18, 2009 - Caltopia, the largest College Lifestyle Festival in the nation, is set to explode with a cause that screams “GREEN!” Bungaloo (www.mybungaloo.com), a new color experience powered by Benjamin Moore, is creating a mega-art project that will let students leave their mark and, at the same time, help erase their carbon footprint.

“Color is in everyone’s lives and tied to so many emotions. We want Caltopia to have fun and enjoy it.” said Bungaloo’s Co-Founder and Chief Looie, Julia Miller. “We have a green theme for this project; the first 1000 students who participate will have a tree planted in a deforested region of the world.”

Providing a gigantic canvas with a tree, students will trace their hands for ‘leaves’ and color them in with Bungaloo’s eco-friendly shades of green, yellow and blue. Bungaloo will then reward students with a donation card from www.SeedOurFuture.org. They can register online and select where their tree will be planted.

“We think it’s great that Bungaloo will be giving out trees and further raising awareness among students,” said Seed Our Future Founder Robert Stillman. “Social responsibility can and should be fun- and their project is a great way to make a bold statement.”

Caltopia will be held on August 23 and 24th at the Recreation Sports complex and should attract more than 35,000 students and community supporters across the Bay Area. Admission is free. The Bungaloo Art Project will be outside on the Patio, next to Restaurant Row.


About Bungaloo: Committed to exploring the fun-side of color in ways that aren’t traditional to the paint industry (don’t dare call their Color Liquids, “paint”), Bungaloo is web-based, offers 80 designer-selected colors, and customizes kits based on needs and square footage.

About Seed Our Future: Seed Our Future provides companies a way to plant trees in deforested areas worldwide, thereby reducing their carbon footprint while creating an eco-friendly product.