Friday, July 30, 2010

POCKET BOOKS LAUNCHES POCKET AFTER DARK

A NEW ONLINE COMMUNITY CREATED ESPECIALLY FOR ROMANCE AND URBAN FANTASY READERS
                                                                                                                  
New York, New York (July 30th) – Pocket Books, a division of Simon & Schuster, has announced the launch of POCKET AFTER DARK (PocketAfterDark.com), a free online community for romance and urban fantasy readers.  Developed by Simon & Schuster Digital, Pocket After Dark will offer access to exclusive content and provide a forum for members to share interests and connect with other readers, authors, and editors on a personal level.

POCKET AFTER DARK will allow members to read, rate, and discuss new romance and urban fantasy books, participate in polls and live chats with bestselling authors, discover new authors and sample material, and connect with fellow readers and fans.  Special features will include access to free books, A Little Tease which offers two free chapters of up to six current titles per month, and a sneak peek from a soon-to-be published book by new and popular authors.  Members will also be able to earn points based on their site activity.

The site also includes the entire catalog of Simon & Schuster’s romance and fantasy books organized around the various sub-genres:  contemporary, historical, paranormal, urban fantasy, and romantic suspense so readers can easily engage with the content and discussions they find most relevant to their interests. 

While the site is geared towards reading and discussion, users can buy the books directly from the site or an online retailer of their choice.

“Pocket Books is home to many of today’s premiere romance and urban fantasy authors, and Simon & Schuster Digital remains at the forefront of developing exciting and compelling online content,” said Louise Burke, Pocket Books’ Executive Vice President and Publisher.  “I am thrilled to be a part of this new venture that will unite our authors with their devoted fans.”

“Romance and urban fantasy readers are incredibly active online, and love to talk about their favorite books,” said Lauren McKenna, Pocket Books’ Executive Editor.  “POCKET AFTER DARK wants to be the publishing equivalent of their favorite hangout, where they can spot a publishing ‘VIP,’ bestselling author, or just talk with like-minded fans.”

“We combined free access to great content with all the latest social media functionality to create a virtual book club that serves passionate romance and urban fantasy readers,”  said Ellie Hirschhorn, Simon & Schuster’s Chief Digital Officer.  “Readers and fans can now connect around their favorite authors, characters, and books with others from around the country, rather than limiting discussions to those held in their living rooms.” 

Log on to http://PocketAfterDark.com and become a member today!



Disclosure:  I did not receive any form of compensation for this post.



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