Press Release: Pampers

Pampers has completely redesigned its Cruisers diapers with no sacrifice in performance. They are the brand’s 1st diaper for the best players in the world™ – babies! The new PampersCruisers with Dry Max helps lock wetness away up to 12 hours, making this their driest diaper ever. The new Pampers Cruisers with Dry Max officially hits shelves in March!

For the first time ever, babies will have their gold-medal moment too this Olympic season by sporting their own high performance gear – Pampers Cruisers with Dry Max. To celebrate the launch of the brand’s first-ever high performance diaper, Pampers has outfitted Team USA athletes and their families, with branded Team USA Pampers Cruisers with Dry Max as they head to Vancouver for the Olympic Winter Games.

Although these Team USA diapers are not for sale, starting tomorrow morning January 29th parents everywhere will be able to request a free sample three-pack of Pampers Cruisers with Dry Max on Pampers.com. If the sample sent includes a diaper stamped Team USA (randomly inserted in select sample packs), their baby will win a year’s supply of Pampers diapers!

For many Olympic athletes, bringing home a medal is not just their dream – it’s their family dream. And as such, Pampers is working with two medal contender athletes – 2006 Olympic gold medal speed skater, Chad Hedrick and 2007 World Skeleton, Noelle Pikus-Pace - as they and their families prepare to “go for gold” at the 2010 Olympic games.